We’re finding new ways to save money.
For example, we can eliminate poor responders and inactive customers even before
you mail. If you give us a poorly-maintained mailing list with low delivery potential,
we’ll let you know. We’ll even assign codes for unknown internet responders to help
you determine what promotions worked best.
New programs for maximizing your direct marketing revenue include:
- Analysis of untracked orders received on your website: By using our unique
“before and after” measurement of orders received from mailings and internet, you’ll
see how well these sales channels work together. It’s an indispensable tool for
today’s savvy marketer to accurately evaluate the effectiveness of a given promotion
in today’s multi-channel sales environment.
- Add a name: This allows you to mail the maximum number of names at discounted Carrier Route* rates.
It’s a proven method to lower your cost per order.
- Shift-a-name: You can achieve significant postal discounts, by having CRK process several
of your mailings together, analyze them and redistribute the records by following your custom mailing
requirements
*Have a mailing list question, marketing IT problem or need a Glossary of Terms?
Send us a note
CRK has helped Sensational Beginnings to increase accuracy in mailing, reduce duplication and waste,
and ultimately increase responsiveness.(Debra Shah - President, Sensational Beginnings)