- After 35 years, CRK has perfected the merge/purge* process of preparing a master
mailing list from many files and various sources. Our own sophisticated algorithm
identifies duplicates even when there are variations or misspellings. For quality
control, we manually review samples of suspected duplicates and adjust the merge
criteria accordingly. This identifies more true duplicates resulting in more net
mailable names than old fashioned applications used by our competitors.
Value-added services eliminate wasted mail
- Did you know that 2.4 million Americans die every year? That’s why smart direct
marketers use our Deceased File Suppression* to eliminate these names from house
files and rental lists. We also save you money with the DMA* Mail Preference Service*
screening that eliminates people who do not wish to receive direct mail
Leverage your results across all media with SOLIData
- We’ve taken the merge/purge process to a whole new level with our new SOLIData*
application. You can add merge/purge and mailing list cleansing changes to your
house files and customer database- and say “goodbye” to wasteful duplicate customer
records gathered from different media.
*Have a mailing list question, marketing IT problem or need a Glossary of Terms?
Send us a note
I never feel pushed or cajoled into services that we are not ready to or interested
in implementing. The folks at CRK make me feel like I am their most important customer.
We have personally spoken with all levels of support… technical, administrative
and executive. They always respond quickly and personably.
(Circulation Manager -
Magellan’s International Travel)