Executive Summary
- Our Mission is to lower your mailing and marketing costs, increase response rates,
enhance your customer database and maximize lifetime customer relationships. We
increase the value of mailing lists and customer databases with:
- Sophisticated
merge/purge technology.We save you money by combining mailing lists
from different sources into one comprehensive, unduplicated master list sent directly
to your mailing house presorted and ready for ink jet addressing or in any format
you choose.
- Expert data cleansing.
We cut your postage expenses to the bone by using leading edge mailing list
hygiene procedures. This involves validating addresses and updating customer data
with National Change of Address (NCOA*), the Locatable Address Conversion System
(LACS*), the Delivery Sequence File (DSF*), DPV*, AEC* and other services. This
also maximizes your list’s effectiveness and rental value.
- Powerful multi-
channel CRM database solutions. We converge customer data from the
internet, mail, telemarketing and other media into your house files. This saves
the cost of duplicate records … improves Customer Relationship Marketing (CRM*)…
identifies lucrative customer niches – ALL with secure internet access ON YOUR EXISTING
INFORMATION TECHNOLOGY (IT*) PLATFORM.
- Pinpoint-accurate customer profiling. We can help you identify
the very best prospects for a given offer by appending to your database credit-related
information, purchase histories- even demographic and lifestyle charactistics.
- Our legendary State-of-the-Art
Customer Service. We give you the best of both worlds: An experienced
staff who meets every reasonable deadline- even when there’s last-minute changes.
Plus, you get real-time, direct internet access to your customer information to
spot timely marketing opportunities.
*Have a mailing list question, marketing IT problem or need a Glossary of Terms?
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