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About CRK

Experience and innovation set us apart
  • CRK started out in the early days of modern direct marketing, in 1972.
  • We pioneered the use of Information Technology (IT*) to improve the deliverability and profitability of computerized mailing lists. Over the years we’ve been at the forefront of every advance in postage-saving mailing list hygiene, merge/purge* and data base enhancements that identify likely buyers to direct response offers.
  • As direct marketing expanded into internet and online media, we developed database applications to track customer orders and improve marketing decision-making across all sales channels.
  • This is why so many major mailers and catalogers have used our services – and why over 95% of our business comes from repeat customers!
*Have a mailing list question, marketing IT problem or need a Glossary of Terms?
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"We are very happy with CRK, they are doing a great job for us." - (Jonathan Dunavant - VP Marketing, The J. Peterman Company)